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Tag: COVID-19

In the News, Point of Viewbrand management, business development, business growth, COVID-19, customer experience, marketing, professional services, sales, sponsorship, zero-based budgeting, zero-based marketing

It’s Time For Professional Services Marketers To Go Back To Zero

January 4, 2021 • Jacob Parks

Much of traditional professional services marketing activity has come to a halt at the hands of the pandemic, creating a more…

In the News, Point of Viewbridge sales and marketing, business development, CEP, chief executive, CMOs, coronavirus, COVID-19, cross-sell, current clients, deepen relationships, new clients, PPP, professional services, stop chasing, thought leadership

Services Firms: Stop Chasing New Clients

November 11, 2020 • Jacob Parks

The pandemic has generated many roadblocks for the professional services industry, causing many firms to run idle. Tried and trusted more…

Point of Viewbasement, conferences, COVID-19, fear and loathing, professional services, remote, remote work, stress, work from home

Fear and Loathing in My Basement

October 20, 2020 • Jacob Parks

Author’s note: I wrote this article in 2018 and filed it away for another day. And yet as we enter more…

In the News, Point of Viewbusiness development, business growth, business strategy, clients, conferences, COVID-19, law firm, law firm leaders, lawyers, legal, roundtables

How Law Firms and Professional Services Have Adapted to Survive COVID-19

October 5, 2020 • Matt Ulrich

It’s all about being interactive and intimate with clients and understanding their concerns. Matt Ulrich ENTREPRENEUR LEADERSHIP NETWORK WRITER Managing more…

Point of Viewbusiness development, conferences, COVID-19, professional services, smart business development, virtual, virtual roundtables

As Conferences and In-person Meetings are Canceled, This is How Smart Companies are Doing Business

August 22, 2020 • Jacob Parks

They’re flexing other muscles — networking, communications, research — to keep the sales pipeline stocked Just because you have a more…

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Recent Posts

  • Time to Dump the ‘Eat What You Kill’ Compensation Model
  • The New Consultant Archetype
  • It’s Time For Professional Services Marketers To Go Back To Zero
  • Are You Qualified to Host a Learning Community?
  • Services Firms: Stop Chasing New Clients

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