I just booked my first business development trip to New York in fifteen months. In 2019, I was in the City every other month; then COVID grounded me and taught me the fine art of Zoom backgrounds and Teams chat. As we graduate from our first no-mask Independence Day,...
Originally in Chief Executive Much of traditional professional services marketing activity has come to a halt at the hands of the pandemic, creating a golden opportunity for marketers to pivot and become great enablers of growth. Jacob Parks discusses how leveraging a...
Originally published in Chief Executive The pandemic has generated many roadblocks for the professional services industry, causing many firms to run idle. Tried and trusted BD growth techniques have gone out the window; however, there are opportunities to be found if...
Author’s note: I wrote this article in 2018 and filed it away for another day. And yet as we enter into month eight of working from home (and a long cold winter ahead for those of us living in the northern latitudes) the reflections from my basement seem more...
Originally published in Entrepreneur It’s all about being interactive and intimate with clients and understanding their concerns. Corporate law firms have ridden out the Covid-19 shutdown relatively well so far. For every area of law that’s seen a fall in demand...
