Testimonial

Sally Rohrer

Associate Director
headshot of Sally Rohrer, Associate Director at Profitable Ideas Exchange

About Sally Rohrer

A PROFESSIONAL ACCOMPLISHMENT I’M PROUD OF

While in grad school, I was appointed to be the District 8 Alder on the City of Madison Common Council. I learned so much through representing my community and working with different stakeholders in the policy-making process. I’ll never forget working with my colleagues to navigate the first few months of the COVID pandemic and keep city services running.

MY BEST $100 PURCHASE

My best $100 purchase was registration for the Madison Half Marathon with my siblings! All three of us are graduates of UW-Madison. Between us, we have three bachelor’s degrees, a MPA and a JD on the way. Running through Madison together as alumni was so special!

MY BOOK RECOMMENDATION
How to Know a Person by David Brooks! This book changed the way I think about my daily interactions and the powerful art of conversation. Brooks does a great job discussing what we can all do to make the people in our lives feel more seen and understood.
ONE OF MY FAVORITES

Beyonce has always been my most favorite! My mom got me tickets for my 20th birthday to see her perform at Soldier Field— it was the best gift I’ve ever received!