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Author: Jacob Parks

In the News, Point of Viewbrand management, business development, business growth, COVID-19, customer experience, marketing, professional services, sales, sponsorship, zero-based budgeting, zero-based marketing

It’s Time For Professional Services Marketers To Go Back To Zero

January 4, 2021 • Jacob Parks

Much of traditional professional services marketing activity has come to a halt at the hands of the pandemic, creating a more…

In the News, Point of Viewbridge sales and marketing, business development, CEP, chief executive, CMOs, coronavirus, COVID-19, cross-sell, current clients, deepen relationships, new clients, PPP, professional services, stop chasing, thought leadership

Services Firms: Stop Chasing New Clients

November 11, 2020 • Jacob Parks

The pandemic has generated many roadblocks for the professional services industry, causing many firms to run idle. Tried and trusted more…

Point of Viewbasement, conferences, COVID-19, fear and loathing, professional services, remote, remote work, stress, work from home

Fear and Loathing in My Basement

October 20, 2020 • Jacob Parks

Author’s note: I wrote this article in 2018 and filed it away for another day. And yet as we enter more…

Point of Viewbusiness development, conferences, COVID-19, professional services, smart business development, virtual, virtual roundtables

As Conferences and In-person Meetings are Canceled, This is How Smart Companies are Doing Business

August 22, 2020 • Jacob Parks

They’re flexing other muscles — networking, communications, research — to keep the sales pipeline stocked Just because you have a more…

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Recent Posts

  • Time to Dump the ‘Eat What You Kill’ Compensation Model
  • The New Consultant Archetype
  • It’s Time For Professional Services Marketers To Go Back To Zero
  • Are You Qualified to Host a Learning Community?
  • Services Firms: Stop Chasing New Clients

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