Much of traditional professional services marketing activity has come to a halt at the hands of the pandemic, creating a more…
Author: Jacob Parks
Services Firms: Stop Chasing New Clients
The pandemic has generated many roadblocks for the professional services industry, causing many firms to run idle. Tried and trusted more…
Fear and Loathing in My Basement
Author’s note: I wrote this article in 2018 and filed it away for another day. And yet as we enter more…
As Conferences and In-person Meetings are Canceled, This is How Smart Companies are Doing Business
They’re flexing other muscles — networking, communications, research — to keep the sales pipeline stocked Just because you have a more…