Jacob Parks and Erika Flowers sit down with Bob Robertson, Chief Marketing Officer at Jackson Lewis, to discuss the lessons that have shaped his career in legal marketing and business development. Drawing on an early role focused on market research and consumer insights, Bob explains why understanding clients, competitors, and market dynamics remains critical to growth. He shares how law firm marketing has evolved, where firms still fall short, and why proactive business development, client intelligence, and cross-functional collaboration are essential for building stronger client relationships. Bob also offers practical career advice on bringing the voice of the client into an organization, identifying your unique value, and developing the trust and internal relationships that drive long-term success.