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Business Development Leaders
Books
PIE’s Leading Books in Business Development
How Clients Buy
A survival guide for every professional services executive, this book helps you up your game by schooling you in the secrets of finding, connecting with, and building lasting professional relationships with the clients you want and deserve. And you won’t have to become a pitchman, social media expert, road warrior, or marketing whiz to do it.
Never Say Sell
The book provides hard-won insights into the five key areas of business development, as well as how to leverage the trust and respect gained from a first engagement to convince a static or one-off client to become a recurring one. You’ll also learn how unlocking new business from existing clients is entirely different from winning brand-new clients.
The Growth Engine
The Growth Engine describes the main challenge professional services firms face as they grow and shows how to develop a scalable business development effort, no matter the starting size of your firm. Supported by extensive interviews with rainmakers at McKinsey, Bain, BCG, Accenture, IBM, AWS, KPMG, Deloitte, Publicis, and Omnicom, it is an essential read for all founders, executives, chief growth officers, marketing leaders and rainmakers in professional services.