Why so many companies fail to optimize client advisory boards and PIE’s recommendations for success. Establishing a client advisory board (CAB) is one of the best ways to build trust with and be responsive to the needs of your highest-priority clients. But so...
If done right, strategic, targeted conversations with your key clients can build trust, inform business decisions, and add mutual value. But what does it mean to “do it right”? It is no secret that the voice of the customer (VoC) or client is important. From informing...
Originally published in Chief Executive In more complex terms, it comes down to the transitive property of trust and the dynamics of knowledge asymmetry—but in simpler terms, credibility comes from the head and trust comes from the heart. Everyone in professional...
On a recent trip from Minneapolis to Montana, I sat next to the executive director for a local non-profit in Bozeman, MT. We’ll call him Ed. Our aircraft lacked WiFi or TV screens, having an almost vintage feel with worn seats and no plugs to speak of. Without the...
I just booked my first business development trip to New York in fifteen months. In 2019, I was in the City every other month; then COVID grounded me and taught me the fine art of Zoom backgrounds and Teams chat. As we graduate from our first no-mask Independence...