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Why Your ICP Matters More Than You Think – BD Musings from Yellowstone National Park

Why Your ICP Matters More Than You Think – BD Musings from Yellowstone National Park

by Andi Baldwin | Feb 5, 2026 | Point of View

While I generally prefer to steer clear of analogies that compare sales and client relationships to hunting (we’re serving our clients, not eating them!), I have a personal connection to the excerpt below from our recent book, The Growth Engine.   As a kid growing up...
The Thumb – That Awkward Seat at the Conference Table

The Thumb – That Awkward Seat at the Conference Table

by Andi Baldwin | Dec 11, 2025 | Point of View

What can business development leaders learn from the best restaurants in the world about customer experience? Avoid the thumb.    I recently went to lunch with four of my colleagues who helped conduct research and edit The Growth Engine, our recent book on building...
Three Minutes a Year: The Ever-Present Challenge of Staffing in Professional Services

Three Minutes a Year: The Ever-Present Challenge of Staffing in Professional Services

by Andi Baldwin | Feb 4, 2025 | Point of View

Capacity. Utilization. Staffing. Workload. For those running professional services firms, these words probably make you want to pull your hair out. Why? Because they represent the holy grail for driving EBITDA margin, yet they are seemingly impossible to get right. ...
Time to Dump the “Eat What You Kill” Compensation Model in Sales

Time to Dump the “Eat What You Kill” Compensation Model in Sales

by Andi Baldwin | Feb 22, 2021 | In the News, Point of View

Originally in Chief Executive. Don’t hamstring your professional services firms with outdated compensation policies that reward individuals instead of the team. This approach may have worked well in the past, but in a 2021 economy and beyond, there’s a better way....

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