As I rushed off to my 6am flight from Spokane to Bozeman for a board meeting, my ability to delude myself into thinking a 4am wake-up is reasonable was completely shattered. Luckily, that delusion came back quickly after I got some of that Delta coffee that apparently...
The landscape of event strategies for professional service firms has dramatically shifted in recent years. While in-person events are still a platform to get in front of new logos, they often fail to attract the same numbers or the right audience as they once did....
Why so many companies fail to optimize client advisory boards and PIE’s recommendations for success. Establishing a client advisory board (CAB) is one of the best ways to build trust with and be responsive to the needs of your highest-priority clients. But so...
If done right, strategic, targeted conversations with your key clients can build trust, inform business decisions, and add mutual value. But what does it mean to “do it right”? It is no secret that the voice of the customer (VoC) or client is important. From informing...
Originally in Chief Executive Much of traditional professional services marketing activity has come to a halt at the hands of the pandemic, creating a golden opportunity for marketers to pivot and become great enablers of growth. Jacob Parks discusses how leveraging a...
