Originally in Chief Executive Much of traditional professional services marketing activity has come to a halt at the hands of the pandemic, creating a golden opportunity for marketers to pivot and become great enablers of growth. Jacob Parks discusses how leveraging a...
Author Dave Bayless, Originally posted by Human Scale Business The host of a learning community must be perceived by members as being a credible guide to a desired destination. That perception is sensitive to context. Learning Communities are Purposeful People...
Originally published in Chief Executive The pandemic has generated many roadblocks for the professional services industry, causing many firms to run idle. Tried and trusted BD growth techniques have gone out the window; however, there are opportunities to be found if...
What would you give to understand which sales metrics will lead your company through a virtuous cycle of continuous improvement? What about knowing which strategic tech investments are worth your time (and money)? How about learning to expand revenue pools that...
Originally published in Entrepreneur It’s all about being interactive and intimate with clients and understanding their concerns. Corporate law firms have ridden out the Covid-19 shutdown relatively well so far. For every area of law that’s seen a fall in demand...
