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Rethinking Event Strategies for 2025: Do We Need Conferences or Just Coffee?

Rethinking Event Strategies for 2025: Do We Need Conferences or Just Coffee?

by Katy Bradford | Apr 3, 2025 | Point of View

The landscape of event strategies for professional service firms has dramatically shifted in recent years. While in-person events are still a platform to get in front of new logos, they often fail to attract the same numbers or the right audience as they once did....
Three Minutes a Year: The Ever-Present Challenge of Staffing in Professional Services

Three Minutes a Year: The Ever-Present Challenge of Staffing in Professional Services

by Katy Bradford | Feb 4, 2025 | Point of View

Capacity. Utilization. Staffing. Workload. For those running professional services firms, these words probably make you want to pull your hair out. Why? Because they represent the holy grail for driving EBITDA margin, yet they are seemingly impossible to get right. ...
GenAI: Renewed Enthusiasm and Innovation in Professional Services Marketing

GenAI: Renewed Enthusiasm and Innovation in Professional Services Marketing

by Katy Bradford | Nov 1, 2024 | In the News, Point of View

In recent discussions with more than 20 Chief Marketing Officers for Professional Services Organizations, the renewed enthusiasm for Generative Artificial Intelligence (GenAI) was contagious. After a period of felt stagnation and skepticism over this emerging...
Keynote Speech by Tom McMakin at Consulting Magazine’s 2024 Best Firms to Work for Awards

Keynote Speech by Tom McMakin at Consulting Magazine’s 2024 Best Firms to Work for Awards

by Katy Bradford | Sep 25, 2024 | In the News, Point of View

On September 12, 2024, industry leaders gathered for the 2024 Best Firms to Work For Awards – Industry Series, hosted by Consulting Magazine. Tom McMakin, PIE’s CEO, had the honor of presenting the event’s keynote, titled “Building Exceptional Firms —...
Jacob Parks featured on The Rainmaking Podcast with Scott Love

Jacob Parks featured on The Rainmaking Podcast with Scott Love

by Katy Bradford | Sep 10, 2024 | In the News

Jacob Parks, PIE’s President of Strategy and Partner, joined The Rainmaking Podcast for Episode 213: The Anatomy of a Rainmaking Organization. The Rainmaking Podcast is designed to help professionals, especially those in law firms and professional services,...
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