Services Firms: Stop Chasing New Clients

Services Firms: Stop Chasing New Clients

The pandemic has generated many roadblocks for the professional services industry, causing many firms to run idle. Tried and trusted techniques have gone out the window; however, there are opportunities to be found if you know where to look. Jacob Parks explains in...

Fear and Loathing in My Basement

Author’s note: I wrote this article in 2018 and filed it away for another day. And yet as we enter into month eight of working from home (and a long cold winter ahead for those of us living in the northern latitudes) the reflections from my basement seem more...
The Critical Difference Between Credibility and Trust

The Critical Difference Between Credibility and Trust

They sound like synonyms—but they’re not. Understanding the difference could mean millions won or lost for your business. Originally published August 3, 2020.  Everyone in professional services holds this truth to be self-evident: It’s critically important that...